Visuals, as an illustration in support of the concept, to persuade the client or win that pitch. More extensive than a sketch, but flexible in execution with regards to the desired detail and atmosphere.  Drawn from scratch, from a technical perspective, or with a supplied photo of, for instance a location or an atmospheric picture as a background or a base.
More extensive visuals, in which the perspective or the specific furnishing is of importance, can first be set up in SketchUp so any desired viewpoint can be chosen.

The execution in Photoshop is done by hand, only the paper has been replaced by a Cintiq monitor. Colour, atmosphere and details can be adjusted during the design process, and images, photos and logos added.

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