Visuals, as an illustration in support of the concept, to persuade the client or win that pitch. More extensive than a sketch, but flexible in execution with regards to the desired detail and atmosphere. Drawn from scratch or with a supplied photo of, for instance, a location or an atmospheric picture as a background or a base.
More extensive visuals, in which perspective or the specific furnishing is of importance, I make with the program SketchUp and/or a supplied perspective or floor plan.
The execution in Photoshop is done by hand, only the paper has been replaced by a Cintiq monitor. Colour, atmosphere and details can be adjusted during the design process, and images, photos and logos added.